Turning the "Mobile App" project around

Achievements  

• Lead a team of smart engineers to success
• The launch was a success and the business now had a new compelling addition to their offering

Story  

Ticketfly was an event ticketing platform providing independent venues, small arenas and festivals such as Burning Man with a fully integrated solution for event management, web presence, marketing and online ticket sales. Ticketfly was acquired by Pandora for $450M in 2015 and later acquired by Eventbrite in 2019.

Ticketfly had acquired a 10-person startup with the intent of having them build a version of their former product for our platform. Unfortunately, the team was not integrated well with the larger team and the project quickly went nowhere.

I added structure to the team’s process, introducing a Kanban board and rhythm, a fast pace and a strong message of urgency. We built a roadmap with Epics and Stories based on the information they had and my intimate knowledge of the platform. I helped them define their architecture and testing strategy which I documented in a central body of knowledge for the team. I worked with them for a few sprints and later watched them finish their project successfully adding one of the most requested features to the Ticketfly offering.

It was a tough couple months but there was great satisfaction and pride when the product shipped.